|
Increase B2B Click-Through Rate (CTR) 900% with Segmentation
If you use segmentation to improve the relevance of the messages in your B2B email marketing, you will
significantly increase the Click-Through Rate (CTR), as this case study shows.
|
Without segmentation
An internationally active B2B company sent an email marketing campaign to all opt-in customers in a single country.
The responses?
Open rate: 20%
of successful deliveries
Click-Through Rate (CTR): 2.4%
of successful deliveries
This is acceptable,
but nothing to get excited about.
|
Insight
Analysis revealed the characteristic that identified where 80% of the positive responses came from ...
|
Action
Other country offices were invited to run the same eMailing using the selection criteria that had been identified .
The result?
Open rate: 40%
of successful deliveries
Click-Through Rate (CTR): 22%
of successful deliveries
900% increase in the Click-Through Rate (CTR).
|
|
|
| |
| Segmentation criteria |
So, what was this characteristic that allowed us to select the 20% of the contacts that generated 80% of the positive responses?
Contact Behaviour
You can use this method with any B2B organisation, in any industry, in any country.
Relevance drives Responses
Yes, for your customers, too.
Find out how to make segmentation work for your company and significantly improve your Click-Through Rate.
Phone us today:
+49 (0)6221 6568 475
|
|
|
|
