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CRM ⁄ eMail Marketing

CRM ⁄ eMail Marketing

Download our ’Insights‘ articles on key issues in effective Online Marketing strategy

CRM or eMail Marketing system -
which is better for customer communication?

Vendors of Customer Management Relationship Systems (CRM) will tell you that a CRM is the ideal place to manage and control all your eMail Marketing activities.

In fact, this approach not only restricts your eMail Marketing, it also limits the effectiveness of your CRM for sales and marketing.

Your advantage

Discover five reasons why your organisation benefits from having both an eMail Marketing System and a CRM:
  • Focus - the objectives of CRM ⁄ eMail Marketing systems
  • Content - the information that CRM ⁄ eMail Marketing systems contain
  • Volume - the difference in size
  • KPIs - criteria for measuring success
  • Law - differing requirements

How to get the CRM ⁄ eMail Marketing pdf

Notes:
  • Format: pdf file, 2pp, A4.
  • Registration:  not required.
 
 
Ansaco Profile
Ansaco supports Business-to-Business organisations with consulting, coaching, training and knowledge transfer in Online Marketing.

We can show your Marketers how to develop effective and automated processes for identifying and qualifying contacts; for demand and lead generation; and for improving the effective delivery of qualified leads to sales teams throughout the B-to-B selling cycle.

Our Principal Consultant, Andrew Sanderson, has over 20 years experience of:
• B-to-B and the complex sale
• Communications strategy
• Campaign design and roll-out
• Internal processes and optimisation
• the Head Office role
• Supporting subsidiaries

From our offices in Heidelberg (Baden-Wurttemburg), Germany, we support clients in Germany, the Netherlands, UK, Switzerland and other countries in Europe.

To find out how Ansaco's international expertise and consulting services can help your organisation, please contact us today by telephone: +49 (0)6221 6568 475 or email: andrew.sanderson@ansaco.de