online marketing strategy to increase sales

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Business Managers
Cross-sell & Up-sell
How to exploit Market Potential with focused eMarketing campaigns. Develop a strategic approach to contact qualification and lead generation. A one-day Workshop for Marketers and Business Managers.
How to start doing eMarketing
Your company only uses the Internet as a billboard? And MS-Outlook for eMail? The Ansaco Roadmap shows how to start doing eMarketing safely. Avoid risk, gain experience and win insights into Customer needs. A half-day introduction for Marketing Directors and Business Managers.
Retention and Win-Back
How to reduce customer defection with focused eMarketing campaigns. of Develop a strategy for identifying target groups and relevant messages. A one-day Workshop for Marketers and eMarketers.
eMarketing Professionals
Newsletters that sell
How to optimise the structure and content of your Newsletter and generate leads for Sales. A one-day Workshop for Marketers and Editors.
Designing Multi-Step Campaigns
Disappointed by campaigns that only take you so far? Learn how to create Campaigns that automate the funnel, from first contact through automated qualification to lead generation and hand-over to Sales. An advanced level one-day Workshop for eMarketers.
Contact Management Strategy
How to manage the database for growth and quality. How to identify the right Contacts for focused and relevant promotions. A one-day Workshop for experienced eMarketers.
 
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Business Issues surrounding eMarketing

How to start eMarketing - safely
You wouldn’t lend an Aston-Martin to someone who has only just taken their driving test. Entrusting your eMarketing to someone whose only experience is a basic training in a software package isn’t safe either. Your company's reputation is at stake.

The Managers Roadmap for eMarketing
Ansaco has developed a Roadmap to guide Business Managers through the process of setting up eMarketing operations. The focus is on getting the business processes right. The eMarketing Roadmap is based on our experience of setting up eMarketing operations at national and international level in major corporations.

How to gain eMarketing experience quickly and safely
Ansaco supports organisations that want to build up eMarketing experience in-house quickly but safely. We can help you through the entire process. From defining business goals, objectives and methods through implementation of efficient business processes to evaluation and improvement of campaigns.

Continuous improvement of eMarketing operations
The decisive factor for business success is choosing where and how you apply the Continuous Improvement cycle to your eMarketing operations. The Continuous Improvement cycle for eMarketing consists of four steps: innovate, implement, measure, compare. Ansaco can show you how to do this.

Seminars for Business Managers

Cross-sell & Up-sell
How to exploit Market Potential with focused eMarketing campaigns. How to develop a strategic approach to contact qualification and lead generation.

Retention and Win-Back
How to reduce customer defection with focused eMarketing campaigns. How to develop a strategy for identifying target groups and relevant messages.

Customers

Organisations that we have supported with our eMarketing experience and insights include:

Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.

 
 
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Why do Marketing Directors choose Direct Marketing?
Because it's measurable, accountable and transparent. And that's not all. This issue examines the drivers and benefits of online marketing.
The Advantages of Online Media
eMail and the Internet can be combined to close the customer communications loop. This issue identifies the different types of dialogues you can conduct with your customers via eMarketing.

In Preparation
How to implement eMarketing
A stand-alone activity? Or integrated with traditional marketing techniques? What the about legal aspects? This issue examines the implications behind key questions.
Evaluating eMarketing Systems
Best-of-Breed? Or an integrated solution? The short or long-term view? This issue identifies the pros and cons of key questions to help you choose.