online marketing strategy to increase sales

 ENGLISH | deutsch   business managers  |  emarketers  |  CONSULTING  |  knowledge transfer
    business processes  |  cross-sell & up-sell  |  retention & win-back
Business Managers
Cross-sell & Up-sell
How to exploit Market Potential with focused eMarketing campaigns. Develop a strategic approach to contact qualification and lead generation. A one-day Workshop for Marketers and Business Managers.
How to start doing eMarketing
Your company only uses the Internet as a billboard? And MS-Outlook for eMail? The Ansaco Roadmap shows how to start doing eMarketing safely. Avoid risk, gain experience and win insights into Customer needs. A half-day introduction for Marketing Directors and Business Managers.
Retention and Win-Back
How to reduce customer defection with focused eMarketing campaigns. of Develop a strategy for identifying target groups and relevant messages. A one-day Workshop for Marketers and eMarketers.

eMarketing Professionals
Newsletters that sell
How to optimise the structure and content of your Newsletter and generate leads for Sales. A one-day Workshop for Marketers and Editors.
Designing Multi-Step Campaigns
Disappointed by campaigns that only take you so far? Learn how to create Campaigns that automate the funnel, from first contact through automated qualification to lead generation and hand-over to Sales. An advanced level one-day Workshop for eMarketers.
Contact Management Strategy
How to manage the database for growth and quality. How to identify the right Contacts for focused and relevant promotions. A one-day Workshop for experienced eMarketers.
 
  you are here: > consulting

eMarketing Consulting

Whatever the size or scope of your eMarketing project, we apply our skills and experience to achieving the right quality of result for you, on time and on budget.

Business Processes
Ansaco’s expertise is in creating business processes using email and the internet. Our experience of more that 2,800 eMarketing projects has given us unique insights into what works well and what doesn't.

Cross-selling and Up-selling
Cross-selling and Up-selling increase customer loyalty and reduce the chances of your customer switching to a competitor. eMarketing is an effective way to communicate your offer and find out who responds, before committing to the significantly higher costs of a face-to-face sales visit.

Customer Retention and Win-back
Companies like to think that everyone they have ever sold to is still a customer. In reality, this is just one view of a two-way relationship. There are proven techniques for finding out which customers are likely to buy again and which ones are at risk of going to another supplier.

Additional Manpower - with eMarketing Experience

In eMarketing - as in any other field of activity - there will always be occasions where an external resource is beneficial.
Objectivity from an independent outsider for:
• Setting goals and evaluating strategies
• Defining methods and developing tactics
• Implementing plans and scheduling projects

Creative thinking from people with broad professional experience:
• online and email marketing
• market research
• product marketing
• marketing communications
• public relations.

When you need specialised professional experience that isn’t always available in-house:
• Global and international experience of eMarketing
• European-wide and national experience of eMarketing
• eMarketing as team member, team leader or team manager.
Or quite simply, those times when your own internal resources are stretched to the limit.

To find out more about Ansaco’s Consulting services, please email: eMarketer@ansaco.de or phone us at: +49 6221 6568 475.

Customers

Organisations that we have supported with our eMarketing experience and insights include:

Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.

 
 
Subscribe
To get the next issue of eMarketing Insights as soon as it is published, just tell us which email address we should send it to:

eMarketing Insights
Just click on an issue of eMarketing Insights to get your copy by email
Why do Marketing Directors choose Direct Marketing?
Because it's measurable, accountable and transparent. And that's not all. This issue examines the drivers and benefits of online marketing.
The Advantages of Online Media
eMail and the Internet can be combined to close the customer communications loop. This issue identifies the different types of dialogues you can conduct with your customers via eMarketing.

In Preparation
How to implement eMarketing
A stand-alone activity? Or integrated with traditional marketing techniques? What the about legal aspects? This issue examines the implications behind key questions.
Evaluating eMarketing Systems
Best-of-Breed? Or an integrated solution? The short or long-term view? This issue identifies the pros and cons of key questions to help you choose.