online marketing strategy to increase sales
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online marketing strategy to increase sales
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Continuous Improvement of eMarketing Campaigns

Your eMarketing system is installed and the business processes are defined. Your campaigns are underway, the responses are flowing back into your contact database and the results are visible.

From here on, the management of eMarketing activities is characterised by Continuous Improvement.

The Continuous Improvement cycle for eMarketing consists of four steps: innovate, implement, measure, compare.
• Innovate - Business goals will drive the search for new and more effective ways to interact with your customers online
• Implement - Experimenting with various methods of interaction
• Measure - How well did the new method work? Reporting and analysis of response patterns
• Compare - Which methods work well, which are significantly better than the others? Which methods are worth improving, which should be dropped?

Where and How to apply Continuous Improvement

The decisive factor for business success is choosing where and how you apply the Continuous Improvement cycle to your eMarketing operations.

Two business areas are worth particular attention: Cross-Selling & Up-Selling; and Retention & Win-Back. Both campaign types benefit from Continuous Improvement and the investment in time, effort and resources will deliver a measurable impact for revenues.

Cross-Selling & Up-Selling
Cross-selling and Up-selling increase customer loyalty and reduce the chances of your customer switching to a competitor. eMarketing is an effective way to communicate your offer and find out who responds, before committing to the significantly higher costs of a face-to-face sales visit.
(More)

Retention & Win-Back
Companies like to think that everyone they have ever sold to is still a customer. In reality, this is just one view of a two-way relationship. There are proven techniques for finding out which customers are likely to buy again and which ones are at risk of going to another supplier.
(More)

To find out more about Ansaco’s Consulting services, please email: eMarketer@ansaco.de or phone us at: +49 6221 6568 475.

Customers

Organisations that we have supported with our eMarketing experience and insights include:

Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.

 
This article appears on the Ansaco website at www.ansaco.de and has been optimised for print. To find out more about Ansaco's international eMarketing expertise and consulting services, contact us by telephone: +49 (0)6221 6568 475 or email: andrew.sanderson@ansaco.de
 
 
  
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