online marketing strategy to increase sales

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Business Managers
Cross-sell & Up-sell
How to exploit Market Potential with focused eMarketing campaigns. Develop a strategic approach to contact qualification and lead generation. A one-day Workshop for Marketers and Business Managers.
How to start doing eMarketing
Your company only uses the Internet as a billboard? And MS-Outlook for eMail? The Ansaco Roadmap shows how to start doing eMarketing safely. Avoid risk, gain experience and win insights into Customer needs. A half-day introduction for Marketing Directors and Business Managers.
Retention and Win-Back
How to reduce customer defection with focused eMarketing campaigns. of Develop a strategy for identifying target groups and relevant messages. A one-day Workshop for Marketers and eMarketers.
eMarketing Professionals
Newsletters that sell
How to optimise the structure and content of your Newsletter and generate leads for Sales. A one-day Workshop for Marketers and Editors.
Designing Multi-Step Campaigns
Disappointed by campaigns that only take you so far? Learn how to create Campaigns that automate the funnel, from first contact through automated qualification to lead generation and hand-over to Sales. An advanced level one-day Workshop for eMarketers.
Contact Management Strategy
How to manage the database for growth and quality. How to identify the right Contacts for focused and relevant promotions. A one-day Workshop for experienced eMarketers.
 
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Data Privacy Statement

About this website
Vistors to this website are invited to learn more about automated marketing methods and processes, and about our expertise and services. This website is designed to illustrate the principles of 'closed loop marketing': the information offered here is given freely, or in exchange for relevant information about the recipient. Ansaco uses this information to identify professionals and organisations who are interested in using our services.

Andrew Sanderson Consulting provides organisations with Consulting Services and Knowledge Transfer in online marketing. The business areas include: change management consulting, business process definition and organisation, the definition of criteria for selecting eMarketing systems, systems implementation consulting, emarketing communications strategies, campaign planning, the design and implementation of simple and multi-step campaigns, campaign measurement, evaluation and continuous improvement of emarketing activities.

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The information provided via these web pages has been researched and prepared with the greatest care and attention to detail. Nevertheless Ansaco can not guarantee the completeness, accuracy or timeliness of the information provided here. How you use the information on this website is your own responsibility.

Children
The Ansaco website is designed and intended for a business audience that includes emarketing, marketing and sales professionals, industry analysts, journalists and university students. The Ansaco website is not intended for children under the age of 14 and Ansaco accepts no responsibility for the use of this website by legal persons under this age.

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The personal data that you provide about yourself to Ansaco will only be used by Ansaco. It will not be passed on to Third Parties without your prior permission. Ansaco will use your personal information to ensure that your requests for documents, pdfs, etc. are promptly implemented via automatic processes. It will also be used to identify additional information that is relevant to and compatible with your stated interests.

Please note that Ansaco sub-contractors such as our web- and eMarketing hosting partners are not Third Parties. They are bound by the same conditions as Ansaco and will not pass on your personal information without your prior permission.

Sensitive Data
Ansaco does not enquire after, collect or store so-called 'sensitive data' such as racial origin, ethnicity, religious or philosophical conviction, political opinion, membership of trade unions, etc.

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If you have opted-in to receive information from the Ansaco website, you can opt-out again at any time. All Ansaco web pages and emarketing emails include links to the opt-page.

We have made this opt-out process as simple as we can - you will not be asked to provide a password to opt-out. You will however be asked to verify your opt-out by clicking on a link in a confirmation email. We have decided on this method in your interest - it ensures that your email id can not be mis-used by others. After receiving your confirmation to opt-out, all personal and transaction data is deleted. What remains in the database is your email id with two notes: 'opted out on this date' and 'not to be contacted in future'.

If you want us to delete all your data from the database, please send an email to webmaster@ansaco.de. Please note that if all your data is deleted and you return to the Ansaco website, the system will treat you as a new visitor.

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Ansaco has compiled these webpages with maximum care to ensure that they are virus-free. Nevertheless, we can provide can no guarantees and take no responsibility regarding computer viruses. If you are concerned about viruses please make your own arrangements such as installing suitable ani-virus software on your computer.

 
 
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eMarketing Insights
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Why do Marketing Directors choose Direct Marketing?
Because it's measurable, accountable and transparent. And that's not all. This issue examines the drivers and benefits of online marketing.
The Advantages of Online Media
eMail and the Internet can be combined to close the customer communications loop. This issue identifies the different types of dialogues you can conduct with your customers via eMarketing.

In Preparation
How to implement eMarketing
A stand-alone activity? Or integrated with traditional marketing techniques? What the about legal aspects? This issue examines the implications behind key questions.
Evaluating eMarketing Systems
Best-of-Breed? Or an integrated solution? The short or long-term view? This issue identifies the pros and cons of key questions to help you choose.