Advanced techniques for eMarketing Professionals
Data capture
Be honest now: How many contacts in your eMarketing database have given their telephone number
as "123456789"? How many text fields contain "asdf"?
Both are indicators that your website visitors don’t want to give you their information.
Ansaco reveals a simple principle for designing forms that will capture accurate data.
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Segmentation
Why bother segmenting the database? Doesn’t it mean a lot more emailings to reach the same
volume of contacts? Ansaco’s experience shows that segmentation not only gives higher response
rates on individual campaigns, but the cumulated total gives a better result as well.
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List sizes
The narrower the selection criteria, the smaller the list. The good news is, that a smaller
list means a greater potential for getting the mesage right.
It’s worth the effort. Ansaco’s experience shows that response rates over 20% are perfectly achievable.
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Customers
Organisations that we have supported with our eMarketing experience and insights include:
Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.
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