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Knowledge Transfer in eMarketing
Knowledge Transfer means "we will pass our eMarketing skills on to your staff so
that they implement eMarketing campaigns for you independently". This intensive method of
learning represents the quickest and safest way to start eMarketing.
Ansaco offers Knowledge Transfer for all aspects of eMarketing:
• From strategic planning to tactical scheduling
• Project design and implementation
• Definition of success criteria and the interpretation of results
• Continuous improvement of ongoing campaigns
• Data gathering and data quality
• Planning a 12 month calendar covering multiple campaigns
• Simple campaign planning - multiple projects with a common goal
• Design of sophisticated multi-step campaigns
• Automatic forwarding of qualified leads to the Sales teams
• and many more.
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Knowledge Transfer in practice
Knowledge Transfer combines "on the job learning" and "learning by doing". Unlike classroom
teaching which uses prepared examples, Knowledge Transfer uses real-life projects as the
learning material. This ensures that the skills learned are relevant to the job to be done.
Knowledge Transfer is structured in three stages:
• "The Learner watches while the Expert explains what they are doing and why"
• "The Expert watches while the Learner explains what they are doing and why"
• "The Expert watches while the Learner teaches someone else".
The usual ratio is one experienced Expert to one or two Learners; this is one reason why
Knowledge Transfer is such a highly effective method for learning. However it is also
time-consuming. Explaining the thinking behind every single step takes typically twice as
much time as a Consulting project. As a result, high priority or time-critical projects are
not suitable as early learning material for Knowledge Transfer.
When the process is simple and the Learner receptive, the Knowledge Transfer can occur within
three repetitions of the task. Each working session includes feedback and a progress check.
With processes that are sohisticated, complex or comprise many variations, each stage may
require multiple repetitions until the knowledged is transferred and the Learner can work
completely unaided.
To find out more about Ansaco’s Knowledge Transfer services, please email:
eMarketer@ansaco.de or phone us at: +49 6221 6568 475.
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Customers
Organisations that we have supported with our eMarketing experience and insights include:
Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.
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