To sell effectively, eMail Marketing Newsletters need a clear Editorial Strategy
It’s not easy being the Editor of an eMail Newsletter. Every issue it seems to be harder
to find something new and relevant to say.
Not knowing "what to say?" creates more problems further down the line. Article subjects
are chosen at short notice. Research, writing, proofing and approvals all have to be
done in a rush. Publishing the Newsletter becomes stressful and exhausting.
As if that weren’t enough, it becomes harder to convince the Sales team that your Newsletter
is making a serious contribution to revenues. If the Newsletter can not generate usable
Sales Leads, then Marketing describes it as an action to "improve our corporate image".
But what criteria are used to judge this? How can an improvement be measured?
Before you know it, the deadline for the next issue is on the horizon and we're back to
square one again: "what are we going to say?".
Is there a better way? Certainly. Is it something that you can learn? Yes. Can Ansaco
show you how to optimise the Editorial structure of a Newsletter? Definitely.
At the Ansaco Editorial Strategy Workshop you’ll learn how to:
• set realistic business objectives for your eMail Newsletter
(e.g. sales goals, marketing goals, PR goals.)
• define the success criteria and design the reports to measure them
• develop an Editorial strategy to optimise successful responses.
The end result of this pragmatic hands-on Workshop is an Editorial calendar for the
next 12 months which is aligned to your business objectives.
This one-day workshop takes place at the customer organisation. The Agenda is
structured so that 90% of the time is spent addressing the issues specific to your
Newsletter and your organisation.
To organise a Newsletter Editorial Strategy Workshop, please email:
eMarketer@ansaco.de
or phone us on: +49 6221 6568 475.
|
Customers
Organisations that we have supported with our eMarketing experience and insights include:
Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.
|
