How to start eMarketing - safely
You wouldn't lend an Aston-Martin to someone who has only just taken their driving test.
Enthusiasm without experience is a dangerous combination. Not just for the driver and the car,
but for others around them, too.
Entrusting your eMarketing to someone whose only experience is a basic training in a
software package isn't safe either. Your company's reputation is at stake.
eMarketing is the most exciting medium in marketing today. It provides a complete set of
methods and controls for effective customer communication. eMarketing combines short
preparation times with a very fast delivery mechanism, accurate targetting and a closed loop
that gathers feedback from the contact almost instantly. So it's hardly surprising that many
companies want to do eMarketing.
In the right hands, the characteristics of eMarketing will deliver valuable insights
into customer needs and buying intentions.
In the hands of an inexperienced person however, the power and speed of eMarketing can quickly lead
to a big accident. The message may be right, but if it is sent to the wrong person it is at
best irrelevant and annoying. This type of eMarketing is the exact opposite of customer
retention. It alienates both future and existing customers. The worst case ends as a law
suit for SPAM which is published in the trade magazines and damages a company’s standing
in its industry.
Ansaco has developed a Roadmap to guide Business Managers through the process of setting up
eMarketing Operations and an in-house eMarketing team. The focus is on getting the business processes
right, so that operations run smoothly. It's based on our experience of setting up eMarketing
operations at national and international level in major corporations.
Read more about the Ansaco Roadmap for eMarketing by clicking here.
To find out more about Ansaco’s Consulting services, please email:
eMarketer@ansaco.de or phone us at: +49 6221 6568 475.
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Customers
Organisations that we have supported with our eMarketing experience and insights include:
Deutsche Investment Trust, Dun & Bradstreet Germany, Field Fisher Waterhouse, Miltenyi Biotech, Pivotal Corporation, SAP AG.
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