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  you are here:  benefits  for head office marketing

Online Marketing Strategy:
the benefits for head office marketing

Online marketing can be so much more than just a cost-effective communications medium.

Once you begin to implement an Online Marketing system strategically, it becomes a central repository of contact information for head office marketing.

This permits huge gains in marketing effectiveness:

online marketing benefits sales funnel

A consistent overview of the pre-sales funnel

Gain valuable information about all qualification stages - from new contact to sales opportunity - company-wide.
online marketing benefits company wide

A consistent overview of geographies & markets

A single, central, company-wide repository of contact information - across all subsidiaries or divisions.
online marketing benefits messaging

Improve campaign messaging across all media

The online behaviour of your contacts gives you valuable insights into their interests and preferences.
online marketing benefits preferences

Respond to customer priorities effectively

Contact interests and preferences enable your marketers to identify key themes for all marketing campaigns - both online and offline.
online marketing benefits segmentation

Make sales efforts more effective

Accurate segmentation and targetting increases relevance - and thus response rates.

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Ansaco Profile
Ansaco supports Business-to-Business organisations with consulting, coaching, training and knowledge transfer in Online Marketing.

We can show your Marketers how to develop effective and automated processes for identifying and qualifying contacts; for demand and lead generation; and for improving the effective delivery of qualified leads to sales teams throughout the B-to-B selling cycle.

Our Principal Consultant, Andrew Sanderson, has over 20 years experience of:
• B-to-B and the complex sale
• Communications strategy
• Campaign design and roll-out
• Internal processes and optimisation
• the Head Office role
• Supporting subsidiaries

From our offices in Heidelberg (Baden-Wurttemburg), Germany, we support clients in Germany, the Netherlands, UK, Switzerland and other countries in Europe.

To find out how Ansaco's international expertise and consulting services can help your organisation, please contact us today by telephone: +49 (0)6221 6568 475 or email: andrew.sanderson@ansaco.de