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Insights from Ansaco
Download our ’Insights‘ articles on key issues in effective Online Marketing strategy
CRM or Online Marketing system -
which is better for customer communication?
Vendors of Customer Management Relationship Systems (CRM) will tell you that a CRM is
the ideal place to manage and control all your online marketing activities.
In fact, this approach not only limits your choices. It also restricts the effectiveness of sales and marketing.
Your advantage
Discover five reasons why your organisation benefits from having both an Online Marketing System and a CRM:
- Focus - the objectives of these systems
- Content - the information they contain
- Volume - the difference in size
- KPIs - criteria for measuring success
- Law - differing requirements
How to get this information
Notes:
- Format: pdf file, 2pp, A4.
- Registration: not required.
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| Ansaco Profile |
Ansaco supports Business-to-Business organisations with consulting, coaching, training and knowledge transfer in Online Marketing.
We can show your Marketers how to develop effective and automated processes for
identifying and qualifying contacts; for demand and lead generation; and for improving the effective delivery of qualified leads
to sales teams throughout the B-to-B selling cycle.
Our Principal Consultant, Andrew Sanderson, has over 20 years experience of:
• B-to-B and the complex sale
• Communications strategy
• Campaign design and roll-out
• Internal processes and optimisation
• the Head Office role
• Supporting subsidiaries
From our offices in Heidelberg (Baden-Wurttemburg), Germany, we support clients in Germany, the Netherlands, UK, Switzerland
and other countries in Europe.
To find out how Ansaco's international expertise and consulting services can help your organisation, please contact us today
by telephone: +49 (0)6221 6568 475 or email: andrew.sanderson@ansaco.de
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