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eMail Marketing is strategic
The Ansaco difference: strategic thinking, strategic action
Whatever your industry, the central issues for effective business development are:
- getting in contact with new customers
- maintaining effective communication with existing customers
No other customer communications medium offers the same combination of characteristics as eMail Marketing:
- short production cycles (days)
- fast response cycles (hours)
- low unit cost (cents per contact)
- measurable results (actual customer behaviour)
- generates customer insights (closed-loop feedback)
It's not just what we do, it's the way that we do it
When Ansaco works with your marketing team, you'll be able to re-allocate your marketing resources more effectively and implement eMail Marketing in a strategic manner.
As a result, you'll get much more than just low-cost customer communication:
- market research - insights into customer needs and desires
- customer nurturing - the sales relationship continues, even between buying cycles
- demand management - through all stages of the sales funnel
- lead generation - mechanisms that can be automated
- customer retention - reduce defection and increase loyalty
... back
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| Ansaco Profile |
Ansaco supports Business-to-Business organisations with consulting, coaching, training and knowledge transfer in Online Marketing.
We can show your Marketers how to develop effective and automated processes for
identifying and qualifying contacts; for demand and lead generation; and for improving the effective delivery of qualified leads
to sales teams throughout the B-to-B selling cycle.
Our Principal Consultant, Andrew Sanderson, has over 20 years experience of:
• B-to-B and the complex sale
• Communications strategy
• Campaign design and roll-out
• Internal processes and optimisation
• the Head Office role
• Supporting subsidiaries
From our offices in Heidelberg (Baden-Wurttemburg), Germany, we support clients in Germany, the Netherlands, UK, Switzerland
and other countries in Europe.
To find out how Ansaco's international expertise and consulting services can help your organisation, please contact us today
by telephone: +49 (0)6221 6568 475 or email: andrew.sanderson@ansaco.de
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