If your goal is to deliver quality results in B2B marketing, which should come first: marketing processes or marketing technology? Andi Catt has a very clear opinion, based on her experience as founder and Managing Director of The Call Business …
B2B Marketers apply the Buyer’s Journey in a serious attempt to understand a Prospect’s Buying Intent. But as it turns out, the model that engineers use for solving Design and Development challenges is called the Double Diamond. Mapping the Double Diamond against the Buyers Journey gives Marketing and Sales teams an even better way to understand what a Prospect is trying to achieve.
Explore how to digitalise B2B marketing and increase marketing productivity in this comprehensive guide. It covers the challenges of transitioning offline marketing practices to digital, effective strategies for integrated marketing activities, and the importance of prioritising quality before quantity. Discover how to work smarter, not harder, to achieve better results with constant resources.
At the head office of SAP AG in Walldorf. Albert Denz, VP of global marketing asked me to provide reports on Key Accounts to support decision-making at quarterly Sales & Marketing meetings. It was the start of a five-year project in account-based Marketing …
This case study highlights successful B2B marketing sales collaboration within a manufacturing division expanding into new markets. The teams shifted their focus from product to service, developed a comprehensive sales toolkit, used LinkedIn ans Sales Navigator for outreach, and created compelling content, resulting in high-quality customer interactions and increased business opportunities.