Andrew Sanderson

Your freelance Partner for B2B-Marketing

For agencies: digital, online, website, communication, management consulting
Clients: Private Mid-Size, Hidden Champions, Publicly Listed Organisations
Client Headquarters: Baden Wurttemberg | Bavaria | Hessen | Rhineland Palatinate | North Rhine-Westphalia
Focus: Hard-to-explain high-tech products and services
Business sectors: Software, Hardware, Biotec, Engineering, Equipment, Capital Goods
Hands-On: strategy, planning, project management, success measurement, optimization
Content: Conception & implementation Internal and customer-focused communication & campaigns
Geographical reach: National, EU, International, Global

Digital methods for integrated Marketing

Only by diligently collecting data can you benefit from the advantages of data-driven marketing.

Dynamic Marketing Planning

Annual planning cycles simply do not give market leaders sufficient control over B2B marketing.

Dynamic planning methods are flexible, easy to update and allow marketing managers to measure KPIs and effectively manage their RoI.

Agile Implementation of Marketing

Significant improvements in internal processes are rarely implemented because of the presssures of day-to-day business.

By defining projects in accordance with the available resources, process innovations can be implemented as a series of small improvements and achieved more quickly.

Data Collection by Design

Today, relatively few interactions – whether online or offline – are actually used to collect customer information.

But if touchpoints are conceived as an information exchange and implemented to comply with GDPR, they can generate valuable insights in every phase of the customer’s journey.

Core Competencies

Marketing initiator with Management experience

Digital Marketing

Marketing Automation & Inbound Marketing
Demand Management & Lead Generation
Email & Online Marketing
Master data management, data structures
Connections between online and CRM systems (SAP, Salesforce)
Contact acquisition and landing pages
Nurturing & Contact Qualification
Executive Information Systems, Reporting
CRM, customer databases
Segmentation, Account-Based Marketing
HTML5 and CSS3

Marketing Communication

Sales-oriented communication strategies
Field & Partner Marketing
Lead generation campaigns
Customer Magazine, Newsletter
Trade Fairs and Events
Editor, journalist, copywriter
Market research & market analysis
Articles for various business and economic sectors
Product Marketing
Content Marketing
PR / Public Relations

Project Management

Establishment and expansion of functions and teams
Scalability & Optimization of processes
Introduction of new marketing functions & processes
Project leader or team member
Management of cross-functional project teams
(Marketing, Sales, Controlling, Finance, Law, IT)
Project management across hierarchy levels
(board of directors to marketing specialist)
Project leading for international & intercultural teams
(Europe, America, Asia-Pacific)
Support for employees, agencies, budgets
Co-ordination of subsidiaries and partners

What Customer & Colleagues say

“We had estimated about 5 months for the project planning and implementation. Thanks to Andrew, we made it in less than two months.”

Alexander WitzelMarketing Manager, BD Medical – Diabetes Care

“Andrew’s understanding of structuring and building campaigns with high response rates by small effective marketing teams is amazing.”

Sandie OvertveldMarketing Director, Pivotal UK

“Andrew’s sense of innovation, coupled with his extraordinarily rich experience, will be a tremendous asset to any forward-looking organization.”

Crispin SheridanVP Digital & Social Optimization, SAP AG

“Andrew’s skills will shorten your sales cycle, increase your qualified leads pipeline and give you more time to meet potential customers in person.”

Robert HeatonDirector European Sales Operations, SAP AG

“Andrew’s marketing expertise and ability to quickly understand customer needs make him a unique contributor to any online marketing project”

David DrewMarketing Manager, Pivotal UK

“By working closely with Andrew Sanderson at all stages of the current project, I gained solid know-how and saved myself an entre series of training sessions.”

Birte LügenbühlNewsletter Redakteurin, BD Diabetes-Care

Your Contact

Andrew Sanderson, Online Marketing Expert, Ansaco

Andrew Sanderson is passionate about B2B marketing.

He combines a keen eye for the right strategy wtih broad practical experience, to create pragmatic solutions.

His international experience among well-known organisations and mid-sized companies round off his profile and bring a future-oriented management perspective to every project.

Call today:
+49 6223 9729 807

This post is also available in: Deutsch

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Weitere Informationen

	Ansaco Andrew Sanderson Consulting
	Carl-Beck-Strasse 60 69151 Neckargemünd
	+49 06223 9727 807
	as@ansaco.de