In 2010, BD Medical – Diabetes Care launched a new range of needles for people with diabetes. The marketing team in Heidelberg decided to support the product launch with an information campaign to the professional influencers with closest contact to patients: health care professionals, diabetes consultants & prescription chemists.
Email newsletters should provide maximum effect at minimal cost. But none of the team had any experience in email marketing. How do you launch a newsletter? What is the process for sending newsletters via e-mail?
Project leader, Birte Lugenbühl, contacted Ansaco.
“At our very first meeting, Andrew Sanderson showed us workable methods for achieving our goals. That convinced us right away.”