Focus Your Sales Team Where The Profit Actually Is
I help Sales and Marketing directors in machinery firms get more from their existing data, tools, and team—so they can hit targets, protect margin, keep key accounts, and close better deals
Focus every salesperson on becoming more profitable. Fast.
Clients use my support to:
- cut waste from low-value deals
- spot churn early, not after it’s too late
- forecast accurately from actual behaviour
- re-focus effort where margin and growth are highest.
Most sales directors are solving the wrong problem
Higher prices and longer decision cycles combine to restrict the number of closed deals. But with the right priorities and processes in place you can still protect margin.
The real blockers are:
- salespeople chasing volume with discounts, instead of protecting margin
- account plans based on guesswork, not actual evidence
- forecasts built on hopes, not signals.
Many sales teams focus on activity — but miss what protects revenue
Higher prices and longer decision cycles limit the number of deals that close. But with the right focus you can still protect margin.
The real blockers often look like this:
- chasing volume through discounts instead of protecting margin
- account plans built on opinions, not real evidence
- forecasts driven by hopes, rather than buying signals.
I help you fix that—by focusing sales teams on where profit actually lives.
What we’ll do together:
- Sort your accounts by revenue, commitment, growth potential and risk
- Spot margin leaks, churn flags and missed cross-sell / up-sell points
- Equip your team with the skills to act on what the data says
- Raise forecast quality through real customer behaviour.
No new tools. No theory. Just practical moves based on real insights from your own systems.
Let’s find out if the gaps are costing you
Book a 30-minute session calendar link
I’ll show you exactly where the loss is coming from—and what to do next.
There’s no pressure to buy. But there is pressure to fix what’s slowing your revenue down.