All 12 /Better B2B Marketing 7 /Case Studies 2 /marketing automation 1 /Uncategorised 2

Making CRM Integration Work

This article provides valuable insights on how to ensure the success of custom integration of data from Touchpoints on the Buyers Journey into CRM. The first step is to identify specific business needs and goals, followed by developing a clear data mapping and integration plan. It is essential to evaluate and select appropriate integration tools and technologies, test the integration in a controlled environment, document systems and integration processes, train team members, monitor the integration regularly, and continuously evaluate its impact and make adjustments as needed. By following these steps, businesses can maximize the value of their data and improve their business processes through custom integration with CRM.
26. April 2023/by wp@ansaco

Account Based Marketing at SAP

At the head office of SAP AG in Walldorf. Albert Denz, VP of global marketing asked me to provide marketing reports to support decision-making at quarterly Sales & Marketing meetings. It was the start of a five-year project ...
17. March 2023/by wp@ansaco

When Marketing & Sales collaborate

Effective collaboration between Marketing and Sales can be a real headache for business managers but when it works, it delivers real benefits. This case study describes a high-tech B2B project that ran between 2021 and 2022.
17. March 2023/by wp@ansaco

What Questions lead to Better B2B Marketing?

Learning how other professionals do their work has led me to try techniques from lots of other disciplines. And I’ve discovered that the majority can be applied to B2B Marketing with remarkable ease and great success.
17. March 2023/by wp@ansaco

Website Typography

This is a testpost to show all possible editor functions
English…
17. March 2023/by wp@ansaco

Shift the focus from Project to Process

This conversation with Dodo Husmann, Marketing Director at SCHOTT Pharma, explains the origins of one of my guiding principle for better B2B marketing ...
16. March 2023/by wp@ansaco

How to define KPIs and improve Marketing Processes

Marketers actively look for a different way to view an issue, so they can ask fresh questions, get different answers and create innovative solutions. Key Performance Indicators are classic tool for doing exactly that. Here are thoughts on KPIs based on my marketing experiences across a range of industries, teams, processes and systems.
7. March 2019/by wp@ansaco

Data driven marketing

21. August 2018/by wp@ansaco

There’s more to digitalisation of marketing than just online

Marketers in manufacturing say that their top two marketing objectives…
21. March 2018/by wp@ansaco

Nine reasons why People are more important than Technology

The Digitalisation of B2B Marketing appears to have run out of…
24. January 2018/by wp@ansaco

Three Good Reason Why …

On 10 October I'll be leading a Workshop at the UX-Day Conference…
9. October 2017/by wp@ansaco

Stairway to (Marketing Automation Implementierung) Heaven DE

 
16. September 2017/by wp@ansaco

Making CRM Integration Work

This article provides valuable insights on how to ensure the success of custom integration of data from Touchpoints on the Buyers Journey into CRM. The first step is to identify specific business needs and goals, followed by developing a clear data mapping and integration plan. It is essential to evaluate and select appropriate integration tools and technologies, test the integration in a controlled environment, document systems and integration processes, train team members, monitor the integration regularly, and continuously evaluate its impact and make adjustments as needed. By following these steps, businesses can maximize the value of their data and improve their business processes through custom integration with CRM.
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shutterstock_130065074_peshkova

What Questions lead to Better B2B Marketing?

Learning how other professionals do their work has led me to try techniques from lots of other disciplines. And I’ve discovered that the majority can be applied to B2B Marketing with remarkable ease and great success.
Read more

Shift the focus from Project to Process

This conversation with Dodo Husmann, Marketing Director at SCHOTT Pharma, explains the origins of one of my guiding principle for better B2B marketing ...
Read more

Making CRM Integration Work

This article provides valuable insights on how to ensure the success of custom integration of data from Touchpoints on the Buyers Journey into CRM. The first step is to identify specific business needs and goals, followed by developing a clear data mapping and integration plan. It is essential to evaluate and select appropriate integration tools and technologies, test the integration in a controlled environment, document systems and integration processes, train team members, monitor the integration regularly, and continuously evaluate its impact and make adjustments as needed. By following these steps, businesses can maximize the value of their data and improve their business processes through custom integration with CRM.
Read more
shutterstock_130065074_peshkova

What Questions lead to Better B2B Marketing?

Learning how other professionals do their work has led me to try techniques from lots of other disciplines. And I’ve discovered that the majority can be applied to B2B Marketing with remarkable ease and great success.
Read more

Shift the focus from Project to Process

This conversation with Dodo Husmann, Marketing Director at SCHOTT Pharma, explains the origins of one of my guiding principle for better B2B marketing ...
Read more

How to define KPIs and improve Marketing Processes

Marketers actively look for a different way to view an issue, so they can ask fresh questions, get different answers and create innovative solutions. Key Performance Indicators are classic tool for doing exactly that. Here are thoughts on KPIs based on my marketing experiences across a range of industries, teams, processes and systems.
Read more

Nine reasons why People are more important than Technology

The Digitalisation of B2B Marketing appears to have run out of steam among German mid-size manufacturing organisations (the ‘Mittelstand’).* It may sounds like a regional issue, but it’s not; in fact, it’s symptomatic of a global trend.…
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Ich liebe die DSGVO

Three Good Reason Why …

On 10 October I'll be leading a Workshop at the UX-Day Conference in Mannheim, Germany. The title is “How I learned to love the GDPR” (the upcoming European Privacy law which will impact all marketing by international organisations into…
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marketing-automation-implementation-stairway-heaven

Marketing Automation Implementation

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