On 10 October I’ll be leading a Workshop at the UX-Day Conference in Mannheim, Germany.
The title is “How I learned to love the GDPR” (the upcoming European Privacy law which will impact all marketing by international organisations into the EU).
We’ll kick off with a swift overview of the impact of this law for B2B Marketers, which then leads into an exploration of six functional areas where Marketers can really benefit from professional UX-Design.
After that we’ll open it up for discussion and best practice sharing.
And the three reasons to love GDPR?
- All digital projects that collect and process customer data are urgent, because they have to be compliant by May 2018.
- The penalties for ignoring the laws are so high that these projects get the attention of the Top Management team.
- Which also means that reasonable resource and budget requests will be a whole lot more affordable than the penalties for non-compliance.
PS – The workshop will be in German … but let me know if you want a version of the presentation in English.